Parachute drives 20% lift in donor conversions with AI-powered outreach

About Parachute

Parachute is a technology-forward plasma donation platform modernizing the donor experience through an app-based model for scheduling, payments, and rewards.

With centers expanding aggressively across the South and Midwest, Parachute is redefining how donors engage with plasma collection—prioritizing convenience, transparency, and a modern facility experience.

Executive Summary

Challenge: Static campaigns and limited bandwidth meant lapsed donors weren't getting bespoke support they needed for their unique cases—leaving revenue on the table.

Solution: Hello Patient deployed Mia, transforming a broken funnel into an AI-powered outbound donor reactivation campaign.

Results: 20% conversion lift with clean attribution proving true incrementality—no cannibalization from other channels.

The Challenge

Chris Crant, VP of Growth at Parachute, knew they were leaving donors behind. The team relied on static campaigns and manual outreach, but bandwidth constraints meant many lapsed donors never received follow-up at all.

“Our campaigns were well suited for 80% of donors, but the remainder were all n of 1. Each was unique and required a high-touch approach, but scale strains bandwidth, and by the time we could engage each individually the moment had passed.”

Parachute needed a solution that could:


• Reach lapsed donors within minutes, not days
• Scale outreach without adding headcount
• Prove true incremental impact through clean experimentation

Why Hello Patient

Parachute connected with Hello Patient through a mutual introduction to the team. What started as a conversation quickly turned into a partnership built on shared ambition.

1. Speed to contact:
Mia reaches donors within minutes of a trigger event, closing the gap that manual teams couldn't.

2. Outbound expertise:
Hello Patient's experience running high-volume campaigns gave Parachute confidence in execution.


3. Partnership approach:
Collaborative from day one, working together to design a clean A/B test with true control groups.

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The Impact

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Key proof points for the transformation:

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What's next?

Four months in, Parachute is scaling from partial to full exposure across their donor base. The proven incrementality has opened the door to expanded use cases and deeper integration.

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For healthcare organizations struggling to re-engage lapsed patients or donors at scale, Parachute's success with Hello Patient proves what's possible when you prioritize speed, clean attribution, and true partnership. The best growth strategies don't require choosing between data rigor and operational efficiency—sometimes they just require a partner willing to meet you where you are, not where they want you to be.

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